Presenting your home in the best light to sell will increase your chances of achieving an excellent sale result. Presenting a clean, well-maintained and ‘move in ready’ home will create a welcoming ambience to prospective purchasers.
There are several ways you can invest your time wisely to ensure you get the best possible sale result and to know that you have presented your property in all its beauty.
Focus on presentation
1. Make repairs
Standard wear and tear in your home is not noticeable immediately to homeowners who have lived there for years. However, things like chipped tiles, scuffed paintwork, cracked windows and stained carpets are immediate warning signs for potential buyers that there could be more severe damage that can’t be seen.
It is a good idea to fix up the small details that perhaps you have not noticed yourself. Chat to your agent about which repairs are non-negotiables that will increase appeal to potential buyers, and which will lead to overcapitalising.
2. Clean and Declutter
Removing clutter is essential when you put a home on the market. Potential buyers like to be able to see each room in the house properly and imagine themselves and their own furniture in there, not to mention that decluttering can also make a space look bigger than it is.
It is a good idea to get a professional cleaner to give the house a thorough cleaning, particular in areas that are often forgotten about. Buyers therefore get the impression that the home has been well cared for and maintained.
3. Style
Giving your home an instant facelift through styling can be a great way to appeal to buyers who are motivated by a beautiful house and interiors. We have available our fabulous interior stylist who can work with your own pieces and give you tips and tricks to present your home in the best light. Alternatively, if this is not an option, we recommend engaging a styling company to completely re–style your empty home to create an impact and a sense of lifestyle to give your property the competitive edge.
Determine your suppliers
1. Obtain a property appraisal
It is a good idea to obtain an appraisal from a real estate expert to determine what your home may achieve in the current market. This crucial step may help you to decide whether now is truly the right time to list your home and if you can afford to spend money to get your home ready to sell.
2. Arrange your finances
It is always a good idea to speak to a mortgage broker or finance expert that can help to ensure you have everything in order before you list your home.
3. Select your agent
Selecting the right agent is essential in ensuring the best possible sales result. Do your due diligence and select an agent that has good local market knowledge, plenty of recent positive results, and someone that has a strategic take on how to best market your property.
Plan your campaign
1. Marketing your property
The right agent will have given you an indication as to how they would market the property, this should include the property campaign launch timing and settling on how you will target the core buyer group for your property.
2. Selecting your advertising schedule
After determining the timing and marketing of your home with your agent, you will need to work alongside them to plan your advertising schedule. There are plenty of options when it comes to your advertising schedule, from selecting the type of images or videos you would like captured of your property, to digital marketing and print advertising. Your agent will be able to guide you on the most effective schedule that ensures your property makes an impact with the audience.
